By Carly Bauer, Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing attribution and its ability to provide insights into the customer journey. It...

By Win Salyards, Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Their specialized expertise and discerning...

By Payal Parikh, VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Determining if it is the right fit for your...

By Lisa Heay, Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities...

By Maria Geokezas, Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes forget is getting them in the door is only the beginning....

By Tom Swanson, Engagement Manager at Heinz Marketing Last time we found out that ChatGPT struggles to make a visualized workflow. Today we are digging into whether or not ChatGPT can optimize a workflow...

By Sarah Threet, Marketing Consultant at Heinz Marketing In my previous blog, I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive...

By Win Salyards, Senior Marketing Consultant at Heinz Marketing Businesses must remain ahead of the constantly evolving marketing and sales landscape. Companies continually seek innovative solutions to comprehend their target audience better, anticipate their needs,...

Summary The blog discusses a potential shift from traditional marketing automation platforms toward more niche solutions that can offer industry-specific features, affordability, and improved customer service. The landscape changes rapidly each year, providing businesses...

Summary This blog post emphasizes the need for B2B companies to shift towards a customer-centric approach for sustainable revenue growth. It stresses alignment between marketing, sales, and customer success teams, known as the “Power...